CRM | Email Marketing for lead generation
For both the B2B and B2C businesses, still, more than 60% of companies trust the emailing for developing communication with the clients. So to expand your business, you must converse with all your target audience, regularly by emailing them. The customers should get regular updates regarding the launch of any new product in your company, and how will that product be helpful to them. This way of communication may increase the engagement time and develops trust among the customers and clients.
- There are various advantages of using email marketing, and those are like:- Getting a global audience
- Easy to share information to hosts of customers
- Easy to measure the response of customers
- Interact with the targeted audience, and reaches to already engaged audience
- Low cost
Customer relationship management (CRM) is a panacea in developing a company’s relationship and in prioritizing the call with potential customers. This management helps in improving the business relationship with a customer, and it increases the engaging time duration with customers. It is a faster system to facilitate quick response to any lead and information which can be converted to probable customers. It helps in customer retention, satisfaction, sales revenue, sales productivity and more.
To engage and interact with the potential customer
More than 60% of companies feel that email is the best source to interact with customers
Increase the profit percentage
Companies feel that being in regular contact with customers through emails can increase the profit percentage